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Etsy is an online marketplace where individuals can sell goods.
The types of products that can be sold on Etsy are handmade, vintage, and "craft supplies." By Etsy's definition, vintage items are at least 20 years old, and craft supplies are products that can be used by other people to make things. The handmade category is a little bit more complicated: objects must be designed by the seller, but can be produced in conjunction with "production partners" who must be disclosed. They must also describe every party involved in the production process.
There is no monthly cost involved in operating an Etsy store. Instead, they charge a small commission and transaction fee on every sale.
While most Etsy stores live primarily on the Etsy website, they also offer a product called Pattern, which allows you to host your store with your own domain name, for 15USD/Month.
Find handmade, vintage, and unique goods that express who you are.
Etsy is a peer-to-peer (P2P) e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire and jewelry-making tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.
As of December 31, 2014, Etsy had 54 million users registered as members, and the online marketplace for handmade and vintage goods connected 1.4 million active sellers with 19.8 million active buyers. At the end of 2014, Etsy had 685 employees, and had 29 million items listed on its website. In 2014, Etsy clocked a total sales (Gross Merchandise Sales or GMS) of US$1.93 billion on the platform. Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the USA.
In 2014, Etsy garnered a revenue of US$195.6 million, and registered a net loss of US$15.2 million. Etsy generates revenue primarily from three revenue streams. Its 'Marketplace' revenue includes a fee of 3.5% of sale value, which an Etsy seller pays for each completed transaction, and a listing fee of 20 cents per item. 'Seller Services', Etsy's fastest growing revenue stream, includes fees for services such as Promoted Listings, payment processing and purchases of shipping labels through the platform. 'Other' revenue includes fees received from third-party payment processors.
In November 2016, Etsy disclosed it purchased Blackbird Technologies for $32.5 million. Blackbird Technologies is a startup that developed AI software used for shopping context - search applications.