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Google Analytics

Google Analytics is an analytics platform for the web and mobile. It helps you better understand your users, what they do on your platform, how they get there, and more.

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Description from the Google Analytics website:

Get the data you need to make intelligent marketing and business decisions with Google Analytics. Available for websites, apps, and enterprise businesses.

Wikipedia summary

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.


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