Find the best tools to build your startup.
Find the best tools to build your startup.
Optimizely can be broken down into three sections: AB Testing, Personalization, and Analytics.
You can track what people do in your product based on your tests, modify the experience of your product to better suit each user's personality or needs, and gather valuable knowledge based on statistics provided by the platform.
Enterprise-level A/B testing and personalization for the web and mobile apps.
Optimizely is a firm that makes customer-experience optimization software for companies. The Optimizely platform technology provides businesses with the ability to conduct A/B testing, in which two versions of a page can be compared for performance. Similarly, multivariate testing can also be done. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving advertisements on webpages. The firm's offering includes a testing product for websites (both desktop and mobile), as well as a testing solution for iOS apps.