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Qualtrics calls itself a "research and insights platform".
It lets you put out surveys through various channels, get analytics from your products, and integrates with CRMs and other analytics tools.
The Qualtrics Insight Platform makes sophisticated research simple and empowers users to capture customer market and employee insights in one place.
Qualtrics is a private research software company, based in Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.
Qualtrics software enables users to do many kinds of online data collection and analysis including market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.
In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, generally considered two of the top venture capital firms in the country. It was the largest joint investment to date by these two firms. In September 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company. In 2016, Qualtrics acquired Statwing, a San Francisco startup company that created a point-and-click software for advanced statistical analysis.
Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals.
In May 2016, Qualtrics purchased the statistical analysis software company Statwing for an undisclosed sum.